Pre-fight shenanigans in the high-stakes world of boxing can be just as important as the blows delivered in the arena. Was Ryan Garcia’s peculiar pre-fight behavior supposed to increase pay-per-view sales? He certainly made news with his unconventional strategies. His promoter, Oscar De La Hoya, was placing large bets in the meantime, forecasting a sellout crowd and astounding PPV figures approaching one million.
However, what occurs when the hype is not matched by reality? Ryan Garcia recently took aim at X, a Gervonta Davis supporter, stating that the fight’s pay-per-view sales were substantially less than anticipated. Would his venomous retort garner more attention, or would it backfire?
Boxing promoter Bob Arum fanned the flames in the meantime. He disclosed that, in fact, PPV sales were below projections, more in line with Jackson’s tweet than with De La Hoya’s estimate. The boxing world’s most well-known figure confirming the fan’s claims lends credibility to Garcia’s public outburst, which becomes an interesting focal point in the post-fight narrative.
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