Flagg Secures Major Endorsements: Gatorade and New Balance Deals Highlight Rising Star’s Impact.
Cooper Flagg’s dominance on the basketball court is mirrored by his growing influence off it. Before even stepping onto the college hardwood, Flagg had already made history by securing two landmark endorsement deals that reflect his star power and marketability. As the first men’s college basketball player to be sponsored by Gatorade and a signed athlete for New Balance, Flagg has quickly become one of the most prominent figures in collegiate sports.
Flagg’s deal with New Balance, signed before the start of his freshman year, set the tone for his commercial success. Known for their high-performance athletic gear and growing presence in basketball, New Balance saw in Flagg a young athlete with immense potential to connect with a new generation of fans. “Cooper embodies everything we look for in an athlete,” a New Balance spokesperson said. “He’s talented, hardworking, and a leader both on and off the court.”
The partnership with Gatorade is another groundbreaking moment. As the first men’s college basketball player to represent the iconic sports drink brand, Flagg joins an elite list of athletes, including legends like Michael Jordan and Serena Williams. This endorsement underscores Flagg’s meteoric rise and his ability to transcend the sport of basketball. Gatorade’s statement highlighted his appeal: “Cooper represents the future of sports—his dedication and passion inspire athletes everywhere.”
These deals not only highlight Flagg’s marketability but also signal a shift in how college athletes are valued in the NIL (Name, Image, Likeness) era. With NCAA athletes now allowed to profit from endorsements, Flagg’s early success in this space sets a new benchmark for future athletes.
Off the court, Flagg’s personality and values align perfectly with his sponsors. He has used his growing platform to advocate for community programs and youth sports initiatives. In his hometown of Newport, Maine, Flagg recently participated in a youth basketball clinic, emphasizing the importance of hard work and teamwork. “It’s about giving back and inspiring the next generation,” Flagg said during the event.
Despite his growing fame, Flagg remains grounded. He balances his responsibilities as a college athlete with his commitments to his sponsors, all while maintaining a focus on his academic and athletic goals at Duke. This balance is something his coaches and teammates admire. “Cooper handles everything with such poise,” said teammate Tyrese Proctor. “He’s a leader and a great teammate, no matter what’s happening off the court.”
As Flagg’s career progresses, his marketability is expected to soar even higher. Industry experts predict that his endorsement portfolio could expand to include tech companies, lifestyle brands, and even global corporations. With his unique blend of talent, charisma, and authenticity, Flagg is well-positioned to become a global ambassador for the sport.
Cooper Flagg’s journey is only just beginning, but his early successes both on and off the court suggest a future filled with even greater achievements. Whether it’s breaking records, winning championships, or redefining the role of college athletes in the commercial space, Flagg is poised to leave an indelible mark on basketball and beyond.
